EVERYONE should watch and share this short video. Please take just 5 minutes to watch, and share to help spread the message for those who take their lives for granted. One share and a few words is enough to make a difference, one person at a time. Created by Gus Serrano.
Following 3 characters as they perform seemingly harmless tasks of normal American life, see the tragic consequences behind buying consumer electronics, filling a car with gasoline, and eating meat--though found footage that is 100% real and, respectably, considered legal, not harshly prosecuted, and 'humane'.

This film was originally produced for a writing class, WRIT 1122 at the University of Denver, under the instruction of Professor Matthew Hill. The project involved 'remixing' media for a cause that has meaning to us--so we tackled 3, mixing found footage with our own forte of original and interesting narrative filmmaking. Shot on a Canon 60D in 50 & 60 fps at 720p, and edited in Sony Vegas 12.
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C'est très difficile a regarder mais c'est la réalité et vous pouvez faire une différence.
ReplyDeleteBon vidée.
note; ne pas faire regarder a des jeunes enfants
Hey, I'd drive an alternatively-powered car if they were on the market.
ReplyDeleteThe real problem is that we continue to operate globally by this consumption based-economy that relies on perpetual, impossible growth. If true sustainability was the framework by which we operate, we wouldn't be in this position. People now have a hard enough time finding work, and if they have to drive an hour to get to a job, you're blaming them???
We live in a world where if we don't have planned obsolescence, sick populations, environmentally and ethially repulsive standards of all business, GDP goes down, and we can't have that, now can we? People are too busy working as slaves to have the ability to do anything about the system. Now you're adding guilt on top of it.
Let's just watch the world and us die then
DeleteNo matter what the blind and deaf choose to believe, we will conquer. If the fight lasts forever then so be it for those who are willing to risk even the most minuscule amount of freedom for security deserves neither. A resource based economy is the most logical solution to the chaos that I've personally ever come across but it's how to get there that poses a problem for the ones in power will have everyone believe that they are terrorists or something of the like because you disagree with the system. Our system is fatally flawed and until people start opening their eyes, ears and hearts and start caring that this shit is WRONG nothing is going to change. We have to make it change. We SHOULD be radical!!!!!!!! Have you looked around lately? 30,000 children starve everyday from malnutrition and treatable diseases because they don't have enough PAPER to pay for it in this fake lie of a world twisted to reflect the wants of a few vs. the need of the masses. Damn their gonna star calling it their planet and charge us for being born if we don't all start living in this reality and get off out asses and FIX IT. Do we really want to live in a world where grown men think its ok to punch a calf? It's a baby for gods sake and hes beating the shit out of it. Don't even get me started on the full size grinder. It is NOT ok to grind an entire body like that. Not only is it unsanitary but obviously extremely immoral, vile and completely cruel.
DeleteHow about we fight back, stop being taken advantage of in our ignorant stupor and instead watch the world and us all LIVE instead of just surviving by obeying? Don'y give up or they win.
Right? Instead of taking into account that we as humans must sustain ourselves both financially and physically (i.e. food) people would rather point fingers to try and make themselves feel better about not doing anything to help the situation.
Delete...the cow in the chopper will make you think...
ReplyDeleteThe cow in the grinder isn't alive. That method is used to destroy an animal deemed unfit for processing.
DeleteWhy don't they just bury it?
Deletedamn shit
DeleteSo I'm guessing this film wasn't made with any Apple hardware, other consumer electronics or the use of gasoline powered cars? And I'm also guessing that the vegetables served in the film are bought directly from farmers who don't use any genetically engineered crops?
ReplyDeleteSorry. Thats no argument.
Delete^He's right. This video is meant to show a couple of simple steps we can take to decrease our consumption and harm we are doing to ourselves. So just radically changing our society is not an option and is not what the video conveys.
DeleteIf the only purpose of this video was to make us all aware then there was no need for it to be so graphic in nature. This message could have been made just as clearly in a much more positive manner.
DeleteI think maybe they should of put flowers on a border around the cow getting curb stomped, maybe that would of made it positive... #sarcasm
Deletethis video is misleading..the parts showing the animals being abused and slaughtered, does not show the real way in which cattle are killed and processed. i work in a beef processing factory and i see for myself everyday how they are treated and slaughtered.they get stunned first (like being tazered and his is the only inhumane thing) to keep them still, then a halal person says a prayer while doing 1 quick cut to the troat which severs the nerves so they feel no pain...you think if the nerves in your spine are damaged you become a parapalegic because you cant feel anything..same goes for cattle.
ReplyDeleteYou didn't get the point of this film. You only based your opinion on what you heard and saw. So you believe that what you saw in this film are not actually happening? Wake-up!!!
DeleteAre u hallucinating sir? Most meat is from tortured, diseased animals and you know it. Its ALL DEATH! One "humane" operation doesnt eradicate the 100s of disgusting torturous inhumane meat processors. Do you think praying for a cow who is going to die makes it any better? hahahhaa, wake up!
DeleteYou know the meat from the cows being ground up whole is going into McDonald's patties or hot dogs...I highly doubt any animal that is processed is going to waste. And it shouldn't matter if they use the meat or not, it is the fact that people think it is ok put an entire animal in a grinder like that. What the hell is this world coming to. Maybe we should start putting our dead humans in grinders to get rid of them too...ridciulous. Nothing will change unless we change ourselves first. And you can vote with your dollars.
DeleteTo those who chose to be anonymous and nikpicky about this film. Forget the details of this short film! The message is that when we use corporate manufactured products to make our live easier, there are negative consequences that ourselves and others may suffer. Some of these consequences may seem local and limited, but some of those and other consequences might have far reaching and serious consequences for all of us and even the sustainability of civilization and life on this planet. Let us aim to create a world that trys its best to avoid serious negatives consequences in what we and others do. We have only one Mother Earth and humans are carelesly destroying it!
ReplyDeleteThanks a lot for understanding our video! As a co-creator of the video, I am really glad that you understood what our message was. We cannot just radically change our habits and way of living, but by taking simple steps such as the ones we propose at the end of our video really does make a difference! Making the better choice will help in us preserving our world for future generations.
DeleteYou DO have to take in to account the details of the film. The human effect is important but it is not a luxury to use fuel or to eat meat and humans are not destroying anything. The abuses we see are shocking and changeable but the answer is not simply to revert to green agenda buzz words and NLP. I am against big corps and big oil but I am also against talk of mother earth and all the gaia nonsense.
ReplyDeleteWe can make the world a better place when we realise who in fact is manipulating us. Next you'll be advocating population control.....
Would you want to become a paraplegic?
ReplyDeleteI see the point made in the short film, as it is inherently stated. However, it should have been noted as opposed to what the standards of industries are (i.e. meat processing), to make a clearer point. It does make you think, and indeed we can see the lack of humaneness in the clips, but there are industrial standards which actually disallow/prevent these from happening. I think the more correct message to be sent across is that we should be appreciative, and yes, aware (two things which come instantly after watching it, kudos to the makers for that) -- but also more careful and thoughtful as to what alternatives exist.
ReplyDeleteOverall, it's great, but maybe some numbers and sources to prevent misinformation?
Lets end the slaughter of the most innocent of creatures first, and then we can focus on the animals. Anything less is hypocrisy of the most vile kind.
ReplyDelete"buying consumer electronics, filling a car with gasoline, and eating meat--though found footage that is 100% real and, respectably, considered legal, not harshly prosecuted, and 'humane'."
ReplyDeleteHow can anyone take these people seriously if they can't even use "RESPECTIVELY" correctly. "Respectably" is an entirely different word with an entirely different meaning.
Educate yourselves. And then start preaching... or doing whatever it is you're trying to accomplish.
You don't need an education to recognise inhumanity and suffering.
DeleteSo a word was used out of context and you are more annoyed about that??...No wonder the world is in the state it's in. :/
I literally cried and I'm a man. This video definitely moved my spirit so hard in just 5 min. Wow....just wow. Time for a real change of mind, body and spirit. To think I used my money to purchase these products. Never again, just, never again. The community here is right, vote with your dollars, make that change, and you shall see things that are more humane than not.
ReplyDeleteMoi aussi la violence de ces images en si peut de temps ma totalement chamboulée. Je n'ai plus la même visions des choses. J'ai acheté ces produits et heureusement je ne raffole pas de la viande. Mais cela ne change rien aux problèmes. Mais une chose est sure je vais réfléchir à deux fois avant de faire un achat. On vit dans un monde de fou au sein d'une société violente qui ne se plait que dans la surproduction, la grande consommation et l'argent. Et nous pauvres imbéciles vulnérable. Nous sommes là, hypnotisés par toutes cette évolution et nouvelles technologie. C'est à celui ou celle qui aura le modèle dernier cri, par le manque de courage nous achetons des produits de grandes consommation, et le pétrole qui augmente mais coule à flot dans nos réservoirs par obligation. Je suis de celle qui souhaite voire cela changer mais je me sent tellement impuissante. Je souhaite que se court métrage aide bons nombre d'entre nous à réfléchir.
ReplyDeleteso disturbing ........atleast in this video , the naimals slaughtered are eaten ( I am a vegetarian ! ) ...what about the poor creatures which are slaugterred for their horns , tusks , fur ????
ReplyDeleteThe whole story is what are we as individual going to do about this?
ReplyDeleteWhat actions do we want to take or are we prepare to forsake our luxury life
to change this situation. I know that it is easy to say and critise others but
what are we as individual or human being willing to do to change this miserable siutation. Are we prepare to suffer for others? We all are human being and we can
as individual contribute to making this world a better , safer , healty place to live in if everyone of us are prepare to start being aware of how to educate our children who will be the to take charge of things and build a better place, the future belong to them.
I am moving as far away from 'civilization' as possible...as soon as possible. I am already vegan. In vain I have attempted to 'educate' people. My contributions have been misunderstood and my efforts met with hostility. It is with the deepest sorrow I may have to leave some people behind, although I have attempted countless times to show them the insanity and madness they are surrounded with everyday, but I am exhausted and can not watch this anymore.
ReplyDeleteEvery one of us has there own road to follow, witch means, my time is not your time, we shall encounter and experience what we dont understand and will eventually have to deal with it by opening our minds to what is it we are doing in general!? Change will come for those that seek a better way, but cannot impose a change on those that are not yet ready or do not understand. Life evolves with you first. ;-)
Deleteby Vortex Steering
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DeleteI believe that all material & living things have their own destiny course, I believe that this has started to take form long before their exciting formation or birth, I believe that help & support is required as a part of the essence that forms our entire existence. For me "help & support" is a binder. I see as my life goes on, that things are in many ways reflected & multiplied in almost everything I can think of, making life possible & sustainable for most evolving spices. I believe that this connection goes far beyond our wildest imagination. For me anything is possible. Life dose whatever is needed to follow her natural stream, I would almost like to say automatically, even if we do not experience this ourselves because of our insufficient capability to accept completely our faith, for example, try to hang on to our happiness indefinitely or escape from our sorrows or grief without having to process them, most of us try both & are not forced to grasp & understand even the tiniest percentage of the power & greatness of The Entire Universe. Searching continuous balance in an ever changing & moving Universe. I believe that all we need will come to us In goodtime. Everyone of us has there own road to follow, witch means, my time is not your time, we shall encounter and experience what we don't understand and will eventually have to deal with it by opening our minds to what is it we are doing in general!? Change will come for those that seek a better way, but cannot impose a change on those that are not yet ready or do not understand. Life evolves with you first.
ReplyDeleteUniversal chemistry
By Vortex Steering
Stupid cruelty is not a necessary evil when there are humane procedures and safety protocols that can be followed globally. But the question is, now that we are aware, how should we enforce change, through world government or free will?
ReplyDeleteI will support those of you meat eaters who have the courage to face the live animal you intend to eat and for you to kill it and prepare it yourself. The thing is, most of you are cowards who cannot face the true barbarism of what you do. So you eat burgers at Fast food outlets and you buy styrofoam packaged containers of pre-prepared meat that has very little obvious connection with the live animal. Your cowardice is disgusting, as is your eating habits... and your breath and farts stink to hell (but us vegetarians are usually too polite to tell you). It's time you WOKE UP and found some compassion in your soul. You can survive very nicely on beans, nuts pulses etc. You don't need to eat animals to survive. It is just unthinking gluttony that makes you do so.
ReplyDeleteThank you for this video.To be aware and choose to become empowered to fuel positive change in your life is a personal choice. As a Christian I believe in everything this video showed...As a nation, I believe we are spoiled, ungrateful and selfish, not caring about how our choices affect our world. When will we wake up and realize we are being played into eating more meat, using more fossil fuels and needing the latest iphone.
ReplyDeleteAmazing video! !!!!!!!!!!!
ReplyDeleteshared this on my FB,twitter and G+ accounts.. I was horrified at the way we "process" cattle. I actually couldnt watch any more after that..I cant/dont eat burgers,I will not ever again..We need to wake up..
ReplyDeleteI am a computer engineer and do not believe in planned obsolencense. I would rather create products that help humanity, but that lasts many decades or even centuries so no need to get the latest and greatest every couple of years. Let's make things that last. I am tired of fuel consumption too, but I am too lazy to ride a bike to work. I love animals, but I still eat them. I am tired and feel I need to change. Everyone can slowly make changes to their lifestyles. Buy used. I just bought a used laptop so I did not have to buy a new more expensive and yet another new product. Works great. Buy as much as you can used. It saves you $ so you can buy more organic food.
ReplyDeleteand shop at places like http://EthicalSuperstore.com where you can enjoy fashion & homewares that are from sustainable sources and no sweatshop involvement.
ReplyDeleteWhy show this shit to us ? we cannot do anything we will not stop buying these products in enough numbers to have an affect,if you want to do it,go and kill the the children anmd grandchildren,because that is who the CEO`s are working for,their progeny,showing me shit like this gets me mad because you will not do what is needed,what the fuck did you make the film with ? Products that were not made by slave labour,products that were not made by people on a short term contract,of which 1/3 of theor salary was taken
ReplyDeleteso either fucking shut up or put up
You should be saying no to abortion! Make a video about that. Show the reality of how many babies are inhumanely murdered in this country.
ReplyDelete